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Publication Description
Origin : SwedenDistribution : SwedenMedia : Visit Site

Publication Facts
Description : Dagens Nyheter (DN) is the No 1. newspaper in the city of Stockholm and the Malardalen region (East Sweden). DN newspaper was established in 1846. DN currently has a readership of 886,000 making up of a very affluent and educated Swedish audience.

Download : Publication Factsheets

Dagens Nyheter
News Of The Day

Dagens Nyheter (DN) (Swedish : lit. "news of the day") is a daily newspaper in Sweden. It has the largest circulation of Swedish morning newspapers, followed by Goteborgs-Posten and Svenska Dagbladet, and is the only morning newspaper that is distributed to subscribers across the whole country. In 2006 DN had a circulation of 345 000, reaching 881 000 people every day. Opinion leaders often choose DN as the venue for publishing major debate articles. The stated position of the editorial page is "independently liberal".
Publication Coverage
Editorial Coverage :
Nation NewsGlobal AffairsBusiness NewsEntertainment
BooksArtsTravelOpinionColumn
Demographic Profile :
General Swedish public living in South-East Sweden
Frequency : Daily (Mon - Sun)
Circulation : 20,000
347,000 (weekdays)379,500 (weekends)
Available Editions : Sweden
Language : Swedish
Standard Advertising Rates vs Circulation
Edition Circulation Page B/W FP 4C H-Page B/W H-Page 4C
Main News 363,100 SEK 202,723 SEK 241,900 SEK 101,355 SEK 120,950
Culture 363,100 SEK 156,156 SEK 185,900 SEK 77,892 SEK 92,950
Resor* (Travel) 392,900 SEK 142,400 SEK 142,400 SEK 71,200 SEK 71,200
Other ad size and editions rates are available upon requestPlease request for more detailed specifications prior to production of materials

Advertising Details
Booking Deadline :
2 weeks prior to publication date
Material Deadline :
7 days prior to publication date
Material Specifications :
Full Page - 251 mm (W) x 372 mm (H)
Half Page (Horiz) - 251 mm (W) x 178 mm (H)
Note : Please ask for the CityPaketet, package which allows advertisers to reach 70% of all the people living in the three greater city regions of Stockholm, Gothenburg and Malme - a total readership of 1,805,000 people that has the highest average income in Sweden. CityPaketet is a collaboration of the top 3 newspaper in Sweden - Dagens-Nyheter, Goteborgs-Posten and Sydsvenskan.
Rates differ for different section. Kindly check on sections available, and its
corresponding rate.
Contracted volume discount (Client selects 12 month period) where discount
ranges as low as 3% to 27% based on volume Ad spent.
A fee of 10% is charged for combinations or preferred positions
(example : right hand edge)



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