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Publication Description
Origin : United KingdomDistribution : WorldwideMedia : Visit Site

Publication Facts
Description : FT.COM is the online expression of the Financial Times newspaper. It covers the big stories of the day and explain their significance - online and in real time. In addition, FT.com allows readers to tailor their consumption of news and analysis to suit their interests in specific sectors, regions or companies.

FT.com is the number one newspaper website and the most popular amongst senior executives and decision-makers across the world. Tool such as Behavioural Targeting is used to reach specific audiences even more accurately. It helps pinpoint advertiser's target audience by identifying their interests, based on the FT.com sections they visit.

Download : Publication Factsheets

FT.COM
The World's Leading Business Website

Financial Times editor comented that FT.com is an integral part of their editorial and commercial operations. Their aim is to establish a rich and interactive relationship with their readers and online users, and to offer them ever-increasing ways of gaining access to FT content. Please click bellow to view the latest findings of FT.com in Europe 2006 survey.
Publication Coverage
Editorial Coverage :
BusinessEconomicsPoliticsITTravel
Money and BankingSportsFinancialsStock & Bonds
FashionLuxuryWeekend leisure contents include art
Demographic Profile :
Average age 37 years75% Male25% Female
Average Household income of $164k
Roles in Organisation Include :
25% Middle Managers20% Senior Managers18% Managers
7% Analysts7% are 'C-Suite' Executives
Viewership :
6,500,000 unique users43,000,000 page impressions
Language :
EnglishChineseDeutsch
On Line Advertising Rates
Creative Type Dimensions Country Target CPM Country + 1 Other Targets CPM
Large Half-Page 336 x 850 USD 202 USD 223
Standard Half-Page 300 x 600 USD 188 USD 207
Lead MPU 336 x 280, 300 x 250 USD 144 USD 160
2nd MPU 336 x 280, 300 x 250 USD 72 USD 81
Leaderboards 728 x 90 USD 106 USD 115
Skyscraper 160 x 600, 120 x 160 USD 102 USD 111
Banners 468 x 60 USD 96 USD 106
Rates are available upon request.

Precision Targeting Options
Geographic :
CountryRegionCity
Contextual : (Industry Sector Content e.g.)
ITAutoFinance
Time Zone & Time Of Day :
Working HoursWeekends
Site Section : Trim Size
HomepageMarketsBusiness
User Demographic :
PositionIndustryResponsibilities
IP Targeting :
The ability to reach specific named companies via web address
Behavioral Targeting :
Ad targetting based on user interests



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