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Newsweek |
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The Society of Publishers in Asia (SOPA) has announced results of the "Power of Print" study, a landmark research project designed to benchmark print's effectiveness as a medium for brand advertising. The study evaluated the advertising performance of 21 advertisers active in Hong Kong and Singapore in the first half of 2006. Click below for some of the key findings.
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Spotted On The Web |
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Consistent Media
  No topic is more top of mind for marketers than just what they are getting for their ad dollars. Does the money they spend with TV, internet and magazines actually result in brand awareness and sales?
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 Ellen AMEX Commercial



Tired of working with people? Check out this ad to see what it would be like working with animals. See what would it be like if your assistant, the turtle, was bringing you morning coffee.
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Feng Shui Your Workspace
  If your workspace makes you shudder and your job is the pits or you're making no money or feel like you're in a rut, you might need to find some balance and set some goals. You could find peace in the workplace with the ancient art of feng shui.
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 Shelly Lazarus Wants Media Back



At the advent of the mega media buying agencies like OMD, Starcom, Mindshare and Zenith bursting into the advertising industry scene a little less than a decade ago, I mentioned that such shifts in the industry is usually cyclical. One day, the creative agencies will have its own media buying division back again.
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How To Spend It |
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Talouselama |
DestinAsian |
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In the latest December/January 2007 issue of DestinAsian magazine please be sure to check out Out of the Blue - one of India's best-kept secrets. Another engaging feature is an exciting journey in Thailand's Golden Touch. There is also a 6 page advertorial covering various aspects of tourism in Malaysia.
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