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Description : Preferred is a regional customer magazine dedicated specifically for high-net worth customers of two banking institutions in Southeast Asia : CIMB Malaysia Bank with its CIMB Club Priority Banking, and Bank Niaga in Indonesia, with its CIMB Club Priority Banking. Preferred aims to inform its readers on the latest updates in the world of business and lifestyle, as well as highlighting the synergy from the integration between CIMB and Bank Niaga. It's the custom banking magazine of choice for those wishing to keep in tune with what's happening around the region. |
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Download : Publication Factsheets |
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Preferred
Regional Customer Magazine |
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Preferred aims to inform its readers on the latest updates in the world of business and lifestyle, as well as highlighting the synergy from the integration between CIMB and Bank Niaga. It's the custom banking magazine of choice for those wishing to keep in tune with whatÕs happening around the region.
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Publication Coverage |
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 FashionGadgetsBooksWorld News |
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Investment TipsCulture & ArtHealth & LifestylePersonality |
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Demographic Profile : Aged 45 - 65 |
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60% Male40% FemaleSocial class : A+ |
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University Degree HolderProfessionalsSenior Level Management |
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Business Owners & Housewives |
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Frequency : Quarterly (March, June, September, December) |
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16,000 copies to the 2 banks' priority customer database as well as at select
airport lounges throughout Malaysia & Indonesia. |
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Available Editions : Malaysia / Indonesia (single edition) |
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