Origin : United Kingdom Distribution : World Wide The Economist Success Story Campaign's annual review of the year in advertising ranks The Economist above Google as the 2006 Medium of the Year. The Economist continues to be a remarkable success story, both in the UK and overseas. In less than 15 years, The Economist has doubled its circulation, from just over 500,000 to 1,096,154. The review describes The Economist as a "remarkable success story both in the UK and overseas" and as delivering "on every measure for advertisers". To read the entire article, click on download. Description : THE ECONOMIST is a weekly international news and business publication offering clear reporting, commentary and analysis on world politics, business, finance, science, technology, culture and the arts. The growing demand for The Economist is driven by the increasing internationalism of business and politics. To stay ahead in a complex interdependent world, decision-makers need to be better informed about global developments and their implications. Also, vision and ideas, for which The Economist has an unrivalled reputation, are increasingly essential for progressive leadership. Editorial Coverage : World politicsBusinessFinance ScienceTechnologyCulture and the Arts Demographic Profile : Average age: 41 52% Senior Management/Strategists 44% Company Director Average personal income: US$ 154,000 95% College Degree or Higher Educated Frequency : Weekly Circulation : 1,138,118 Available Editions : N. AmericaUKEMEAAsia Edition Circulation DPS-4C Page 4C 1/2P4C PageBW 1/2PBW Worldwide 1,138,118 243,900 136,350 82,350 63,250 38,850 N. America 600,727 84,800 42,400 34,550 32,350 23,550 Asia Pacific 119,851 30,900 18,550 10,800 8,450 5,450 Asia 96,030 27,000 16,200 9,900 7,450 4,300 EMEA 404,382 126,700 76,100 47,550 35,850 22,400 UK 162,112 53,150 31,950 21,850 18,600 12,500 Note : All the rates are in USD and apply only for non-bleed ads. 5% additional charge for bleed ads. Booking datelines : 6 weeks prior to publication date Material datelines : 4 weeks prior to publication date for FC 10 days prior to publication date for BW Specifications : Trim Size Full Page Non-bleed 180mm x 240mm Full Page Bleed (inc. bleed) 209mm x 273mm Half Page (Horizontal) 180mm x 118mm Half Page (Vertical) 88mm x 240mm