Origin : United States Distribution : World Wide
The Washington Post

Managing Your Global Brand

Newspapers have been building corporate brands long before the Internet, television, and even radio, were even invented. In Washington only a single newspaper provides outstanding coverage of the market - The Washington Post. Its' reader has a higher median household income than the New York Times, and is second among national newspapers only to the Wall Street Journal. Click bellow to find out more about branding through The Washington Post and view some examples.






Description : TWP reputed for its journalistic excellence, is the No.1 newspaper in Washington DC and it's designated market area. TWP is an unique and powerful platform in reaching an influential, rich and educated audience. Washington DC is home to elite international agencies, global corporations, and government leaders reads TWP for latest happenings, on a daily basis amount to a readership of 1.7 million, undoubtedly TWP is a powerful communication platform reaching an important audience.


Editorial coverage :
World NewsGlobal BusinessPolitics
Financial NewsITTravel
Sports and Health

Frequency : Daily

Circulation :
759,835 (Mon - Fri)
1,035,204 (Sun)


Distribution : Designated market area
District of Columbia - 140,012 copies
Maryland - 312,743 copies
Virginia - 307,080 copies

Language : English
SIZE 4-COLOR Black & White
Full Page 4C
US$102,411
US$ 93,996
Half Page 4C US$ 55,413 US$ 46,998
Note : Standard Advertising Rates (non-bleed) : -
The Post's exceptional editorial depth and breadth targets readers' special interests and provides A broad range of powerful advertising environments for positioning and branding of products and services

Business - Monday / Health - Tuesday / Food - Wednesday / Tech - Thursday / Property - Saturday / Travel - Sunday


Booking datelines : 21 days prior to publication date

Material datelines : 14 days prior to publication date

Late Kill Fee : There will be a penalty charged for all ads cancellation or killed after the applicable Deadline specified above. The charge will be 10% of the price of the cancelled ad ( had it run)

Specifications :
Full page 12 inch (W) x 21 inch (H)
Half Page 12 inch (W) x 10.5 inch (H)